By Tom Viola
23 Nov 2012
Companies often create unique items to help in their fundraising efforts. Mary Poppins has offered a "practically perfect" cookbook and The Lion King often has hand-beaded ornaments made in South Africa through a donation-funded work program for HIV-positive women.
Last year, audience appeals periods raised an important two-thirds of the more than $9.3 million distributed by Broadway Cares. That money goes to more than 500 AIDS and family service organizations around the country and The Actors Fund, the employee assistance program of the entertainment industry whose vital programs include the HIV/AIDS Initiative and the Al Hirschfeld Free Health Clinic.
Each appeal is truly a company effort. Hundreds of talented and generous theatre Professionals — including theatre owners, producers, stage managers, crew members, musicians, wardrobe, hair personnel, house managers, ushers and, of course, the actors — make this vital fundraising possible. The culmination of these efforts will bring the theatre community together Dec. 3-4 at the New Amsterdam Theatre for the 24th Annual Gypsy of the Year Competition.
Broadway Cares/Equity Fights AIDS announced Nov. 2 that a portion of proceeds currently being raised by Broadway, Off-Broadway and national touring companies during the six-week fall fundraising efforts will be donated to three relief agencies committed to helping victims of Hurricane Sandy. Read more about that here.