By Robert Simonson
19 May 2014
The theatre, it seems, is currently living in a golden age. Of musicals, you ask? Of acting? Of set design? No. Of apps.
First, in 2012, there was Jeff Whiting’s Stage Write, an app which documents digitally the stage blocking and choreography of shows. It is currently being used on shows from Mamma Mia! to The Book of Mormon. Then there was Jeffry Denman’s casting app CastPRO, which offered a streamlined, tech-savvy way to navigate the casting process and was launched in February.
“I’ve worked with many writers and have great respect for what we do in the room in theatre, how playwrights craft these plays,” said Matschullat, who has 20 years experience as a director and teacher. “It’s a beautiful thing. So I wanted to figure out how to enhance that process, or even elevate it, so it can all be more fluid.”
Matschullat had been mulling the notion of a rehearsal app, in which script changes would be incorporated and distributed to all parties with a keystroke, for some time. But her eureka moment came last year.
“I had thought of it in the past as I was rehearsing plays,” she told, “but last winter I was directing a workshop of a play with a very good artistic team. One day, it was the third delay to incorporate script changes. You have to hold the rehearsal and get everybody on the same page. It was the third time that day! I had all these actors on the floor cutting and pasting their scripts. I just thought, there’s got to be a better way. We’re not using our talent right now.”
She began work, drafting the assistance of Mirsky and, eventually, strategy and marketing consultant Marc Huey. They worked on the project part-time last summer. From September on, however, is was a full-time task.
“He’s my tech director, I guess you might say,” she said of Mirsky. “It’s an intense collaboration. It’s a lot like theatre.”
The end product allows writers' script changes to go instantaneously to the complete artistic team, allowing quick comparison between old and new versions of the play. Revisions to the work can be shared and heard immediately.Continued...